Our knowledge.

It is often said that an organisation’s greatest asset is its people – and it is. Your strategy can’t be realised without an engaged and enthusiastic workforce who are passionate about what they do and understand how their role connects to your purpose and vision.

Effective internal communication helps create a safe and inclusive environment. Through clear, meaningful content, we can help you build employees’ trust in leaders and line managers, and motivate your talent to strengthen productivity, performance and profitability.

Tomorrow’s challenges – such as climate change, energy transition, circular economy, inequality – require organisations to embed sustainability in everything they do. Your work in caring for the planet and communities influences who works for you and who buys from you. Employees, suppliers and customers expect businesses to act in an ethical and responsible way.

Your communication around sustainability must be authentic. We can help you demonstrate the measurable actions you are taking to make a positive difference, and the sustainable innovation you are developing to meets customers’ evolving needs.

Every employee should feel accepted and valued in your culture and know they have an equal chance to progress their careers. Every customer should feel that your marketing is talking to them. An inclusive workplace – with diverse experiences and points of view – produces richer ideas that appeal to a wider customer base.

We can help you develop a tone of voice and visual content that invite people in to the conversation. Inclusive language and images and accessible content helps employees thrive and to perform to their best, and will attract customers.

Innovation is shaping how we live, how we work and how we can make a positive difference to future generations – whether that’s technology to reduce carbon emissions or a digital transformation to streamline processes. Your business must be at the forefront of technological progress if you want to maintain talent and be competitive.

For those outside of science and engineering, the language can seem like it’s from another world. At Artful Dog, we make the complex simple. Our writers ask the right questions to turn technical terminology into plain English that everyone can understand. And our designers know how to visualise research and data in a clear, coherent and easy-to-digest way.

Every business must take care of the mental, physical, emotional and economic wellbeing of its employees. We can advise and support you in delivering powerful messaging that sets the tone for an open culture and a positive working environment where people can thrive.

Mental health issues affect one in four people. Some of your colleagues might be struggling in silence. Your communication must enable people to speak up – and make it clear they will be listened to.

When it comes to safety, employees must understand the potential risks of their workplace and the behaviours that will protect them and their colleagues. Safety is a team effort, and instructions, expectations and targets need to be communicated meaningfully and memorably.